Project 3 - Leveraging your callings into organizational intentions
Problem statement
Entrepreneurship and branding—PURPOSE, IDENTITY, WEB APPEARANCE & ARTIFACT
goal
you will be organized into groups of 3–4 students with similar callings.
design an intention for a fictitious non-profit organization that engages in the field of water:
. water literacy
. water & politics / management /
social justice / gender equality
social justice / gender equality
. water & culture / consciousness /
appreciation
appreciation
. water & art / imagination / mastery
use the following resources:
www.onewater.org
www.treeswaterpeople.org
waterandspirituality.org
www.amnh.org
worldtoiletday.org
www.unwater.org
www.undp.org
wallacejnichols.org
www.stwr.org
deliverable
your group will design
. name and intention
. visual identity
. online appearance
. one artifact of your organization,
eg: poster campaign, sculpture,
product, animation, exhibit, etc
eg: poster campaign, sculpture,
product, animation, exhibit, etc
. ripple story
11x17 booklet wire bound with the following pages:
1.) content map
2.) brandmark
3.) area of isolation
4.) homepage
5.) artifact
6.) ripple story